As we all know that in the recent years, the business sector in Australia has shown tremendous growth especially in the franchising industry.? This is the result of the influence of the United States, making Australia a favorite for international franchise expansion.? Statistics show that more than 4000 franchises in Australia, more than 800 registered franchise systems. The expansion of a franchise in Australia requires a sufficient knowledge of the regulatory system, laws and market movements to determine the success of the business plan. Foreign franchisors contemplating the creation of a franchise in Australia can start by entering a joint venture or alliances with local industries.? They can also grant licenses to prospective franchises, and operation can be either in a local specific area or in a much wider capacity which would require a master franchise license.? The franchisee with a master license is generally empowered to grant local franchises in the area covered by the master license.? The franchise branch office or subsidiary office can be developed.
Several factors can influence the franchisor. The main reason for expansion is normally based in the expectations and potential for growth of the business in the Australian market.? The processes required to be accomplished in the acquisition of franchise licenses to operate in Australia is also a factor, and this includes the taxing system and business practices.? In Australia the government is offering financial incentives to foreign investor, and has attracted more and more investments in the Australian market.? A franchisor?s financial capacity is also a contributor in the expansion of a franchise market.???
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